5 Questions to Ask When Preparing to Speak
Feb 7, 2024

Prepping your talk can be a daunting task, but it doesn’t have to be. I must admit I’ve always been more of a “wing-it” person, but I must also admit that while mental agility is a powerful skill, winging it doesn’t always work so well. I’ve learned the hard way over my years!

Thankfully over time, I started using this simple outline to help me prep. It’s been invaluable.

1. ASK YOURSELF WHO YOUR AUDIENCE IS.
What do you want them to gain and take away from what you’re speaking on? This gives you bullet points to work from and helps to focus on the important aspects instead of adding unnecessary filler.

2. WHAT’S THE NUMBER ONE THING THEY CARE ABOUT?
This helps determine the overall arc of your talk.

3. WHERE DO THEY SIT NOW RELATED TO YOUR TOPIC AND WHERE DO YOU WANT TO TAKE THEM?
This info is critical so you can bring them on a logical journey to influence them to your point of view.

4. WHAT ACTION DO YOU EXPECT THEM TO TAKE AFTER YOUR TALK?
This is where you need to make it specific and measurable. Tie it to a date to create urgency (and increase the likelihood that they will do it!).

5. HOW WILL YOUR TALK AND EXPERTISE BENEFIT THEM?
This wraps everything together into one neat bundle by clarifying how it’s relevant to them.

What steps do you take to prep your talks? Consider using one of these if you haven’t yet. They work!  If you’re looking for support, schedule a call to see if it makes sense for us to work together!

Hi! I’m Karen

I’ve learned many lessons over the years, but I always come back to something my mom taught me about how to treat people: “Be direct, honest, and kind.” Communicating in an ever-changing world can be challenging at times, but those three simple words have guided me the most.

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