A few months ago I was asked to give a talk on building your online presence because of how I’ve built mine. I must admit I was surprised, as I don’t have a specific strategy.
I simply love to share communication tips along with my life, and apparently it’s working!
Want to strengthen your online presence? Don’t be the best kept secret in your industry or in your line of work! Here’s how to influence the world and make an impact that reflects the best YOU possible.
If you’re tired of shouting into the void and ready to build a brand people actually remember, this is your blueprint.
This also became a podcast episode I recorded recently – click HERE to listen or watch.
- Be Known for ONE Thing
What do you want people to think, feel, and do when they see your name? Define who you are clearly. A focused message helps your audience instantly understand your value.
- Be Real
Authenticity builds trust. Show up as yourself—imperfections and all. People connect with humans, not performers or robots. Let them know who you are.
- Be of Service
Create value-driven content that educates, inspires, or entertains. Quality over quantity. Share insights, tips, and stories that genuinely help others.
- Be Available
Engagement builds visibility. Spend 15 minutes daily commenting thoughtfully and responding to messages on social media. Connection is currency online.
- Be Consistent
Show up regularly—even weekly works. Consistency builds trust, and trust creates opportunity. Review what resonates and do more of it.
- Bonus:
Optimize your profiles across all platforms. Use professional photos, compelling bios, and searchable keywords. Your profiles are your digital storefront.
Try these tips and see how they work out for you – remember, it’s a marathon, not a sprint!
